Business Management Essay -- Business Management

Business Management   Ã‚  Ã‚  Ã‚  Ã‚   The world of business has undergone radical and dramatic changes in the last decade changes that present extraordinary challenges for the contemporary manager. A manager is an organizational member who is responsible for planning, organizing, leading, and controlling the activities of the organization so that the goals can be achieved. According to a widely referenced study by Henry Mintzberg, managers serve three primary roles: interpersonal, informational, and decision-making. Management is process of administrating and coordinating resources effectively and efficiently in an effort to achieve the goals of the organization.   Ã‚  Ã‚  Ã‚  Ã‚  The concept of management within an organization typically occurs in an organizational setting. Organizations compromise a group of individuals who work together toward common goals. The concept of management within an organization can also be looked upon as a context as well as a process. Within the process of management there are four major functions planning, organizing, leading, and controlling. Managers at all levels of the organizational hierarchy must engage in planning. Planning involves setting goals and defining the actions necessary to achieve those goals. In planning the top-level manager establishes the overall goals and strategies for the organization. While on the other hand the other managers in the hierarchy develop operational plans for their work groups, which has a responsibility to help the organization. All the managers must develop goals that are supportive in the over all strategy of the organization. Organizing involves determining the tasks to be done, which will do them, and how those tasks will be managed and coordinated. Managers of an organization have to put a work team together so that proper information, resources, and tasks can flow properly and efficiently in an organization. Managers should be able to lead the members of their work groups toward the accomplishment of the organization’s goals. Leading is defined as motivating and directing the members of the organization so that they contribute to the achievement of the goals of the organization. In order for leaders and managers to be effective they must understand the dynamics of individual and group behavior, to be able to motivate their employees, and be effective communicators. It is said that a good ... ...by using job rotation; job rotation is the assigning of jobs to individuals to a variety of job positions once they have mastered their original job. Another way to help an organization or manager in dealing with quality is by assigning self managed teams. A self-managed team is a group of employees who design their job responsibilities to achieve the self-determined goals and objectives of the team. With these teams the organization may be able to run more smoothly and less pressure will be on the middle manager, or the first-line manager. Finally another way to control quality effectively is by using (TQM) total quality management. Total Quality management is a systematic approach for enhancing products, services, processes, and operational quality control.   Ã‚  Ã‚  Ã‚  Ã‚  Quality is a very important thing in an organization; therefore it is not possible to improve the quality of a product or service substantially without major changes in all aspects of the organization. Because quality is so important if changes aren’t made throughout the organization the output of the product will no be very successful. Everyone in the organization plays a major role in the out come of its products.

Behavioral Health Services

Mental illness refers to any condition or disease affecting the human brain that has an impact on a person’s thinking, feelings, behavior, and his interaction with other people and his environment. The symptoms of mental illness vary from mild to acute, depending on the exact illness involved; however, if mental illness goes untreated, the individual affected often finds difficulty, or inability in coping with their daily activities in life (MedicineNet, 2008, para. 1).Physical illnesses such as heart disease and diabetes are commonly easy to diagnose via a simple blood test or a diagnostic examination. This, unfortunately, is not the case with mental illnesses. The doctor would have to rely on the symptoms of the individual (e. g. how long they have been present, how severe they are, etc. ) and conduct a physiological examination to gather further information or to verify their initial diagnosis (National Institute of Mental Health, 2005).Although mental illnesses cannot be p revented, they can be treated using medications and various forms of therapy. Deinstitutionalization The deinstitutionalization of mental health patients during the 1960s was enforced to close down the operation of state mental institutions and was first believed to be a win-win situation for everyone—the conservatives wanted to cut costs, and the liberals envisioned the freedom of the residents of these institutions whom they believe are being treated involuntarily (Failer, 2002).However, disaster resulted from this movement. Huge numbers of obviously mentally-ill individuals materialized on the city streets. These individuals were dirty, wearing torn clothing, having hallucinations and talking to themselves or yelling at others, and on the whole, acting in a weird manner. Majority of the discharged patients were transferred to nursing homes, deteriorating neighborhoods, proprietary homes, and low-cost housing. The patients confined in nursing homes increased from 19-44% fro m1950 to 1970 (Kramer, 1975).Particularly affected by the nursing home conditions were the elderly who received short shrift because they were not admitted to custodial institutes and for months, they were forced to stay in acute care centers waiting for placement in cheaper and more suitable institutions. Also, a huge percentage of the discharged patients had nowhere to go because they no longer had families, or their families did not want to take them in. Deinstitutionalization resulted in the hindrance in the continued care and treatment of the mentally ill. Integrated Health CareMental health services are integrated into primary health care services as doing otherwise implies a number of disadvantages. Without mental health providers, there would be no one to conduct diagnostic, capacity, cognitive, and personality assessments for differentiating normal body processes from adjustment reactions, medication side effects, pathology, or a blend of these problems. Also, behavioral an d mental health problems would not be properly diagnosed and treated. Mental health experts are also needed as their expertise would contribute to the design, execution, and assessment of patient outcomes and team care.Depending on the degree of illness of the mentally-ill patient, other health and social services might be needed. Some simply needs a place where they would not accidentally hurt themselves. Others may just require therapy. Some need a place where there are people who will see to it that they are taking medication properly. Some mental illnesses are associated with physical illness, emphasizing the need for primary health care services. Some need social services such as vocational rehab, family support groups, and day care centers. Behavioral Health Services Mental illness refers to any condition or disease affecting the human brain that has an impact on a person’s thinking, feelings, behavior, and his interaction with other people and his environment. The symptoms of mental illness vary from mild to acute, depending on the exact illness involved; however, if mental illness goes untreated, the individual affected often finds difficulty, or inability in coping with their daily activities in life (MedicineNet, 2008, para. 1).Physical illnesses such as heart disease and diabetes are commonly easy to diagnose via a simple blood test or a diagnostic examination. This, unfortunately, is not the case with mental illnesses. The doctor would have to rely on the symptoms of the individual (e. g. how long they have been present, how severe they are, etc. ) and conduct a physiological examination to gather further information or to verify their initial diagnosis (National Institute of Mental Health, 2005).Although mental illnesses cannot be p revented, they can be treated using medications and various forms of therapy. Deinstitutionalization The deinstitutionalization of mental health patients during the 1960s was enforced to close down the operation of state mental institutions and was first believed to be a win-win situation for everyone—the conservatives wanted to cut costs, and the liberals envisioned the freedom of the residents of these institutions whom they believe are being treated involuntarily (Failer, 2002).However, disaster resulted from this movement. Huge numbers of obviously mentally-ill individuals materialized on the city streets. These individuals were dirty, wearing torn clothing, having hallucinations and talking to themselves or yelling at others, and on the whole, acting in a weird manner. Majority of the discharged patients were transferred to nursing homes, deteriorating neighborhoods, proprietary homes, and low-cost housing. The patients confined in nursing homes increased from 19-44% fro m1950 to 1970 (Kramer, 1975).Particularly affected by the nursing home conditions were the elderly who received short shrift because they were not admitted to custodial institutes and for months, they were forced to stay in acute care centers waiting for placement in cheaper and more suitable institutions. Also, a huge percentage of the discharged patients had nowhere to go because they no longer had families, or their families did not want to take them in. Deinstitutionalization resulted in the hindrance in the continued care and treatment of the mentally ill. Integrated Health CareMental health services are integrated into primary health care services as doing otherwise implies a number of disadvantages. Without mental health providers, there would be no one to conduct diagnostic, capacity, cognitive, and personality assessments for differentiating normal body processes from adjustment reactions, medication side effects, pathology, or a blend of these problems. Also, behavioral an d mental health problems would not be properly diagnosed and treated. Mental health experts are also needed as their expertise would contribute to the design, execution, and assessment of patient outcomes and team care.Depending on the degree of illness of the mentally-ill patient, other health and social services might be needed. Some simply needs a place where they would not accidentally hurt themselves. Others may just require therapy. Some need a place where there are people who will see to it that they are taking medication properly. Some mental illnesses are associated with physical illness, emphasizing the need for primary health care services. Some need social services such as vocational rehab, family support groups, and day care centers. The Managed Care ApproachOn the whole, managed care involves paying for what is â€Å"adequate† and what is â€Å"medically necessary†, using the cheapest alternative. The Center for Mental Health Services (CHMS) outlines its possible benefits and drawbacks: Advantages 1) Better facilities, with more proficient medical professionals. 2) Expanded alternatives, consisting of support services and treatment options. 3) Money saved may be used for making health insurance cheaper. Disadvantages 1) Patients with long-term mental illnesses may require not just short-term acute care (the preferred alternative in managed care).2) The symptoms of the patient may worsen if hospitalization is denied without offering options for intensive care. 3) Difficulty in protecting confidentiality. 4) Difficulty in the continuity of care for patients who receive short-term treatments at different locations. Mental Health Care Funding The three governmental sources that provide benefits for mental health care include Medicare, Medicaid, and the Department of Veteran Affairs. The following outlines the populations eligible for these programs. Note, however, that these are the ‘basic’ descriptions of who are eligible. Eligibility would still depend on various specific factors and criteria. Medicare Eligible populations include: – individuals aged 65 and above, – individuals under age of 65 with certain disabilities, and – individuals with End-Stage Renal Disease, regardless of age (US Department of Health and Human Services). Medicaid Eligible populations include certain low-income individuals who qualify for an eligibility group recognized by the laws that vary according to state (US Department of Health and Human Services). Department of Veteran Affairs.Eligible populations include veterans actively engaged in one of the seven uniformed military services. If a veteran has been discharged from the military, he/she can still be eligible if the discharge was not due to dishonorable service (GovBenefits. gov). Recommendations 1) Have primary health care practitioners undergo mental health training or instigate collaboration with mental health experts. This allows primary health care practitioners to attend to the health needs of mentally-ill patients, and the mental health needs of patients with chronic or infectious diseases.2) Develop a system for identifying the exact need of the mentally-ill patient before he/she is admitted. Incorporate clinical and behavioral assessments to determine whether the patient needs medication, counseling, therapy, or a combination of these. 3) Develop and provide rehabilitation programs, therapies, and counseling for the patients and their families and friends. 4) Develop recording systems that permit the continuous supervision, assessment and updating of the patients’ mental health activities to gather data that would be used for service improvements. References Failer, J. (2002).Who qualifies for rights? Homelessness, Mental illness, and Civil Commitment. Cornell University Press. GovBenefits. gov. VA – Health Care – Basic Medical Benefits Package for Veterans. Retrieved August 14, 2010 from http:// www. govbenefits. gov/govbenefits_en. portal? _nfpb=true&_pageLabel=gbcc_page_category&_nfls=false&bid=303&mode=report Kramer, M. (1975). Psychiatric Services and the Changing Institutional Scene. Rockville, Maryland. MedicineNet, Inc. (2008). Mental Illness Basics. Retrieved August 13, 2010, from http://www. medicinenet. com/mental_illness/article. htm National Institute of Mental Health.(2005). Information about Mental Illness and the Brain. Retrieved August 13, 2010, from http://science. education. nih. gov/supplements/nih5/mental/guide/info-mental-a. htm The Center for Mental Health Services. Managed Mental Health: What to Look For – What to Ask. Retrieved August 14, 2010, from http://mentalhealth. about. com/library/ken/blmmh. htm US Department of Health and Human Services. Medicaid Program – General Information. Retrieved August 14, 2010, from http://www. cms. gov/MedicaidGenInfo/ US Department of Health and Human Services. Medicare Program – General Infor mation.

Illegal Immigrants

For years now, the issue concerning illegal immigrants in the United States had been the subject of a heated debate. It has not only polarized Americans but has even elicited some rather emotional reactions from some sectors of society.   There are those who favor granting legal status to illegal immigrants. Some, however, vehemently oppose the idea, claiming that legalizing undocumented aliens could be the worst catastrophe that could happen to the United States of America. A review of the arguments presented thus far, however, would lead one to the conclusion that the best bet for the country would be to grant legal status to the illegal immigrants now residing in the country. In the first place, these people – some of whom have already been in the country for more than two decades – have been great contributors to the economy, performing jobs that White Americans either do not want or cannot fill. As Griswold (2004) said, the economy of the country is endlessly creating low-skilled jobs which could not be filled by American workers. He cited two reasons: first, Americans are getting older because of a rather low population growth rate, and low-skilled jobs usually demand younger, hardworking, manual workers; second, Americans, who have lately become better educated, are now going for the high-skilled, higher-paying jobs, leaving not enough manpower to tend to the low-skilled jobs. Even American businessmen appreciate the availability of these illegal immigrants for such low-paying jobs. Another argument in favor of legalization is its humanity and kindness. Once these people acquire legal status, they could work for better economic condition. Their legal status would enable them to move freely and look for better jobs which would enable them to acquire more benefits like health insurance and pension plans. In other words, legalization would eventually humanize these illegal immigrants. After what they have done and continue to do for the national economy – doing the dirty jobs that Americans simply cannot do – they certainly deserve to be treated like human beings (Griswold, 2004). Reference Griswold, D. (2004). Legalization is the way. Cato Institute. Retrieved November 8, 2007 from http://www.cato.org/research/articles/griswold-041024.html   

Mr. Franklin and mr. Lyndon discuss the virtuous life.

Dear Son, It is with great pleasure and gratitude for your most recent missive, received this third day of October, that I must write at once in the hope of conveying the most unusual and perhaps enlightening conversation I entertained last evening at the home of one, Mr. Charles B. Lyndon, of Concord and New York, though how Mr. Lyndon explains the bifurcation of his very self leads me to wonder if he might be a Papist in Puritan woolens, given the Roman belief in the bi-location of their many saints.Suffice it to say such thoughts of sainthood and the conduct precedent to such an exalted (dare I say, unenlightened) station stands within this correspondence very close to the topic we held under discussion at the wide oak table in Mr. Lyndon’s kitchen, accompanied by his daughter, Elizabeth, on the retirement of his wife, Matilda. Mr. Lyndon and I and his daughter (Mr.Lyndon being a progressive soul in many ways, who saw no reason why his daughter should not be included in our after-dinner discussion, though of course she was not allowed to smoke tobacco) set about like Socrates’ devotees with the proposition stated admirably by my host that the virtuous life is one that can be lived (though his exact word was the imprecise â€Å"attained’) with an exercise of constant vigilance, diligence and hard, hard work.Far be it from me to openly argue with a host whose very wife had fed me so well, yet I was struck so with the open and apparent inconsistency and contradiction hidden in plain sight, that I rose from my chair, walked about the kitchen with my hands behind my back, leaned into the table, lowered myself so that my face rested like a balloon on a string but a few inches from Mr. Lyndon’s nose and, with the boldness that has served me so well in life, despite a ruffled feather here or there, I uttered the expletive †balderdash,† and re-took my seat.Mr. Lyndon’s daughter, the plain but intelligent Elizabeth, held her hand to her lips as her father nearly sputtered his surprise, though without displeasure. Perhaps he believes us to be better acquainted than we are and relies upon that familiarity, real or apparent, to afford him the easier avenue of good humor rather than the more difficult and adversarial stance taken on by the lightly insulted. â€Å"Your reasoning, Mr.Franklin,† he said, the question implicit in the salutation, and I set about framing my argument as one sets about building a house that will withstand summer’s heat and winter’s cold. â€Å"Are you a Papist, Mr. Lyndon,† I asked, and he sat back, again surprised if not outright offended, and replied, â€Å"No, sir. You know that I am a member of the First Congregational Church of Lexington, and a proud member at that. † â€Å"Then Mr.Lyndon,† I said, â€Å"Insofar as you and your loved ones are members in good standing in a church that clearly subscribes to the enlightened and refo rmative principles of the Great Reformation, which find their genesis in the theology of the late German monk, and his revolutionary reading of Paul’s Letter to the †¦Ã¢â‚¬  I hesitated on purpose. â€Å"Romans,† Elizabeth said which afforded me a desired alliance in the middle-game of our discussion. â€Å"Yes, Romans it is,† I said, continuing on, preparing my lance for the final assault on the citadel of proud humanism’s excesses, â€Å"Then, Mr.Lyndon, my fine host, how can you say in the face of Luther’s doctrine of salvation by faith and not by works that the road to virtue is the one set down by laborers, sweating their earth-bound bodies in some vain attempt, like the ancients of Babel, to obtain some blessed state by dint of human, and therefore ultimately corruptible effort. † Mr. Lyndon sat back in his chair, while his daughter’s eyes, tawny with candlelight did not leave me. Only silence was our companion, silence an d from time to time a brush of the wind through trees bare and dressed only with autumn’s wind.â€Å"Then, my good friend,† Mr. Lyndon rejoined in sur-reply, â€Å"allowing for the theology of two hundred years or more, drafted by a man who died with a legacy of troubles, if not shame, how do you suggest that one live a virtuous life?. † I told him that he was a brilliant host and that his generosity was only matched by his daughter’s considerable beauty and that having been the beneficiary of his kindness, his wife’s cooking and his daughter’s fond company, I would set forth my findings as follows.Virtues are but the white angels who sit across the balance of the more popular and burned umber of the seven deadly sins: Pride, Envy, Anger, Lust, Avarice, Gluttony and Sloth. I said that although we who admit to some belief, the nature, width and depth thereof known to no one, not even ourselves, despite all proclamations to the contrary, are b y reason of our fallen natures, far more conversant with the left handed path of the more exotic predispositions to sin than we are to the more rigorous climbs to virtue.Therefore, to live the virtuous life one must enter the realms of gold through the back door known well to God’s most humble servants and on the occasion of our entrance argue that we were not so much virtuous in this life, poor vessels of grace doled out by an often chary God, as we were masters of avoidance, such that despite the siren call of experience and its joys, real or false, lasting or short-lived, the measure of our virtue can only be assessed by the evil we did not do, rather than by the good we tried to do.â€Å"That is wrong,† Mr. Lyndon said. â€Å"Truly you don’t mean that, Mr. Franklin. † â€Å"Perhaps not, Mr. Lyndon,† I said, â€Å"and yet between the two alternatives well framed by this enjoyable discussion, I will opt for that statement which sounds in humilit y concerning the struggle not to sin, rather than swab these meaty arms with the subtle and oily brush of pride that accompanies all claims to virtue. † Yours Very Truly, Father I read a good deal of Franklin’s writing out loud and allowed the â€Å"ear† to do the work of imitation.Any comedian will tell you the ear is the agent of mimicry. Sight, i. e. , analysis is a distant second. I tried to visualize an 18th century candlelit evening, after dinner, and then listened to the voices of the â€Å"actors† as they discussed with all the benevolence (real or not) and grace of sitting congressmen an issue on which they disagreed. I set it in the form of a letter so as to afford Franklin an ironic point of view.

Differences between IFRS and AAIOFI standards Term Paper

Differences between IFRS and AAIOFI standards - Term Paper Example The development of the international accounting standards and its acceptance would help in reducing the compliance costs and in the process would develop consistency in the quality of the audit. (IFRS in your pocket 2005, p. 2) What are IFRS standards? The International Financial Reporting Standards (IFRS) have been enforced by International Accounting Standards Committee for the better understanding by the equity investors, the lenders and anyone else who uses the information. The world securities regulators have been recommended by the International Organization of Securities Commission to allow the foreign users to use IFRS in making financial statements for the cross border offerings and listings. The uses of IFRSs have been made obligatory in the consolidated statements of the listed Europe companies from the year 2005. It has also been reported that many countries have started replacing their national GAAP by IFRSs in their domestic companies in comparison with the other nation s which are adopting policies to approve IFRSs either verbatim or in the exact manner as their national standards. The IASB and the US counterpart of it, the Financial Accounting Standard Boards, have taken up a comprehensive agenda to converge the IFRSs and the US GAAP as much as possible over the next several years. A convergence project has also been initiated with Japan. The pre-requisites of the global business is a global capital market which is ensured by superior governance, better-quality laws and a set of internationally accepted accounting standards. The IFRSs standards have been largely accepted around the world. The Standards of IFRS 1. The initial acceptance of the International Financial Reporting standards. The objective of the standard was to lay down the process when the IFRSs are being newly adopted by any organization while drafting its financial statements for common purpose. The statement includes an overview of the financial statements for the first time entit ies and they should draft their accounting policies according to the IFRSs which have been enforced from 31st December, 2005. The organization is needed to frame its financial statements at least for the years 2005 and 2004 and also should reaffirm the opening balance sheet. As IAS 1 requires the comparative financial data of the previous one year minimum the opening balance sheet that will be produced should be of January 1, 2004 if not earlier than that. If the entity adopts the standards on 31st December 2005 and produce selected portion of the financial data on an IFRS basis for the period before 2004 along with its financial statements for the year 2004 and 2005, that would not change the fact that the opening balance sheet according to the IFRSs standards will be of 1st January 2004. (p. 57) 2. Share Based Statement The objective of the standard is to lay down for the transaction which involves the receiving or acquiring of goods or services by the entity either as a â€Å"co nsideration for its equity instruments or by incurring liabilities for amount based on the price of the entity’s shares or other equity instruments of the entity†. (p. 58) The Standard specifies the mandatory recognition of the entire share based payments in the financial statements on the basis of a fair value measurement. It also specifies the recognition of any goods and

Testimonies of conversion Essay Example | Topics and Well Written Essays - 2000 words

Testimonies of conversion - Essay Example Converts to Islam are generally expected to observe hard work, ethical behavior, and conservative distinctions between men and women although there other mandatory fulfillments for converts. These include; Acknowledging that, the Holy prophet Muhammad is the last messenger of Allah and after him there is no other prophet of Allah who will come, that the Qur'ran is the last of the divine books revealed and all its contents are true, that all the teachings given by the Holy Qur'an in absolute and unambiguous terms are true and acceptable and that the life hereafter will involve one facing the fate of his or her good and evil deeds. Reasons for conversion. This depends on ones belief in the right path of god, the love of another or the fact that another faith may seem, according to the convert, to be promoting a different and better way of living. Conversion and marriage. Ideally, it is not a correct practice to embrace Islam for the sake of marrying only. Therefore, one should know at the first instance that conversion to Islam is not meant for marriage. People convert just to follow a set of beliefs different from those of other family members or friends this can be termed as rebellion. It may be because someone wants to change certain aspects in their life. Forcible religious conversion, conversion may also result through coercion as it was the case during colonization in the 18th century and other periods in history. In such times, refusal to convert to Islam resulted in the massacre, destruction, rape of women and enslaving of men. Context of conversion. In college, converts may meet Muslims and get interested in their culture and religion. This develops into deep Interest in learning more and studying Qur'ran. If helped by other Muslims, one gets converted easily at this stage. Social reasons. Generally Muslims, especially women are viewed as honesty, and of high morals this strength of morality impacts on non Muslims hence making many to want to convert. Conversion through friends. Friends can help one in reading the Qur'an and answering any questions about the religion therefore it is an important mode of conversion. Almost without exception, changing to a new religious orientation takes place through what is referred to as kinship and friendship networks in sociology. Conversion through impersonal methods of communication, this happens through the electronic and other forms of media such as television. By watching an Imam preaching in television or listening to Qur'an readings in radio, many are led into conversion. Disillusionment with the western society. Many people are confused and disillusioned especially in the west about the true religion vis--vis their culture. This has led many to convert to Isla

Critically discus Visit Scotland Organisation and its contribution to Essay

Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years - Essay Example These organisations play a fundamental role in development of tourism products within different markets. This article presents an analysis of the national tourism agency for Scotland; VisitScotland. The article identifies the numerous approaches the organisation has pursued in development of tourism within the country, and the result of these strategies on the tourism industry in Scotland. The report provides several recommendations that could enhance the impact of the organisation on the tourism activities occurring within the country. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Methodology 3 Background of Visit Scotland 3 Findings 4 Partnerships 4 Marketing 6 Provision of information 7 Quality and sustainability 7 Discussions 8 Recommendations 9 Conclusion 10 References 11 Introduction VisitScotland is the Scottish national tourism agency that undertakes the role of marketing the country as a tourist destination in the world. The organisation is a gover nment funded public body that plays a significant role in coordinating various stakeholders within the tourism industry, in Scotland. The organisation has continuously been actively involved in the development projects of many tourism-based investments within the country. ... These activities have provided significant impacts in the development of tourism activities within the country; consequently contributing to economic improvement through sustainable tourism activities (Yeoman, para 1). Methodology The research gathered in this report was taken from various literatures available online. Journal articles and books have also been utilised in gaining an objective perspective of the organisation. Background of Visit Scotland Visit Scotland is an executive public body in Scotland, which coordinates tourism activities in Scotland and acts as the national tourism agency. The organisation operates from head offices located in Edinburgh, Scotland as well as other locations across the country (VisitScotland, para 1). The organisation was established in 1969 as the Scottish Tourism Board, and has continued to undertake tourism related activities since inception. The organisation is charged with the responsibility of attracting visitors to the country; an ope ration it undertakes through advertising, promotional campaigns and many other approaches. The organisation works closely with VisitBritain, a similar organisation with similar tasks across the entire Britain. The organisation coordinates tourism-marketing activities within the country, and seeks to ensure sustainability of the tourism sector within the country (Yeoman, Galt, and Mcmahon-Beattie, 14). Findings The organisation has been fundamental in the sustainability of tourism activities within the country for many years. The presence of the organisations remains essential in the tourism activities undertaken through the country. The organisation has over